The Autumn/Winter collections at London Fashion week 2018 were great fun to photograph. A host of top designers host catwalk shows and there’s plenty to see from up and coming creatives and younger hopefuls. I particulary dug the contrasting tartan looks of Marta Jakobowski who impressed everybody with a sassy show at the British Fashion Council’s main showspace in The Strand.
Again at the Main Showspace in The Strand, London-based designer Bora Aksu presented a variety of looks in a minimalist space and struck a chord with many buyers. No props or backgrounds here – just great use of empty space to showcase design, as with this striped two piece.
For anyone interested i’m shooting with a Canon 5D MKiv – servo autofocus – 1/500 shutter at f4.5 and 2000 iso.
All is calm front of house but backstage and behind the scenes models, stylists, organisers and photographers are running around performing their various tasks. Models are going back and forth from hair to makeup to to styling – it looks chaotic but it’s structured professional chaos where everyone knows their jobs and is working away as part of a bigger collective team.
As well as being photographed on the catwalk girls are photographed in various stages of preparation and the shots are used for reference, ‘look books’ and publicity. Quite often hair, make up and various creatives need to document their work and a photograph is the only way to do it.
The picture above was taken backstage at one of the week’s more surprising venues, the Seymour leisure Centre in Marylebone. The sports court there has high vaulted roof space and really gives you a sense of grandeur and ‘place’. The floor is covered with grey vinyl to eradicate the sports courts markings and matching benched seating is placed around the catwalk. It’s amazing how a creative fashionable space can be manufactured so quickly out of this building. windows in the roof space flood the hall with natural light which is then added to by banks of flood either side of the runway.
Back at The Strand, Fyodor Golan were showing off some really striking and colourful creations using bold colours set off against black or plain coloured canvasses. Still on the 70-200mm lens here tracking the model all the way up towards the end of the runway.
One of the more interesting venues this year was at The National Portrait gallery – where Erdem took over for a morning to show off some delicate florals and heavy use of veils and sheer material to cover the face. Erdem always has a very classy feel that’s effortlessly slick and doesn’t try too hard
Finale for Erdem – and a host of delicate pretty creations swamp the Portrait gallery.
Finally i’m back to Marta Jakobowski – finishing at The Strand with folds, frills, and some attitude.